Some time past, Mcdonald’s Scandinavian nation created a buzz with their ‘tiny building for bees,’ that helped to bring attention to the bee crisis – colonies area unit dying off at unexampled rates and that we ought to all be troubled by this.
Now, they're at it once more by making tiny ‘bee hotels’ on the rear of their billboards. NORD DDB, the inventive agency behind McDonald’s Sweden’s bee-focused design, explained to DesignTAXI that half-hour of untamed bees within the country area unit vulnerable, chiefly as a result of they are doing not have enough resting areas.
So the company teamed up with outside advertising firm JCDecaux to show the backs of its billboards into small “hotels.”
McDonald’s pay over $1.8 billion each year worldwide on advertising and promotions, attempting to cultivate a picture of being a caring and inexperienced company. whereas these localized efforts to promote biodiversity of bees area unit nice – there area unit presently half dozen ‘hotels’ to this point, came upon on the rear of one signboard – they pale as compared to the injury that the corporate will to the atmosphere as an entire.
As well as contributing to deforestation and greenhouse gas emissions over the years through its intensive want for meat, poultry and merchandise like vegetable oil, only 50% of Mcdonald’s guest packaging comes from property sources and only 100 percent of its restaurants area unit presently recycling.
However, they're taking steps to enhance. “Our customers have told US that packaging waste is that the prime environmental issue they'd like US to deal with,” Francesca Debiase, McDonald’s chief offer chain and property officer, aforementioned during a statement.
By 2025 the corporate desires to possess 100 percent of its client packaging return from renewable, recycled, or certified sources and have usage on the market altogether its restaurants.
Noble aims and large guarantees, however can they live up to their desired image of environmentally-conscious trailblazers? Or area unit they merely token gestures of greenwashing designed to urge individuals talking regarding them during a positive light?
Only time can tell. Meanwhile, McDonald’s Scandinavian nation and JCDecaux decide to expand its chain of ‘bee hotels’ in spring 2020 if all goes well with this one.
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Image credits: NORDDDB
Image credits: NORDDDB
Now, they're at it once more by making tiny ‘bee hotels’ on the rear of their billboards. NORD DDB, the inventive agency behind McDonald’s Sweden’s bee-focused design, explained to DesignTAXI that half-hour of untamed bees within the country area unit vulnerable, chiefly as a result of they are doing not have enough resting areas.
So the company teamed up with outside advertising firm JCDecaux to show the backs of its billboards into small “hotels.”
McDonald’s pay over $1.8 billion each year worldwide on advertising and promotions, attempting to cultivate a picture of being a caring and inexperienced company. whereas these localized efforts to promote biodiversity of bees area unit nice – there area unit presently half dozen ‘hotels’ to this point, came upon on the rear of one signboard – they pale as compared to the injury that the corporate will to the atmosphere as an entire.
As well as contributing to deforestation and greenhouse gas emissions over the years through its intensive want for meat, poultry and merchandise like vegetable oil, only 50% of Mcdonald’s guest packaging comes from property sources and only 100 percent of its restaurants area unit presently recycling.
However, they're taking steps to enhance. “Our customers have told US that packaging waste is that the prime environmental issue they'd like US to deal with,” Francesca Debiase, McDonald’s chief offer chain and property officer, aforementioned during a statement.
By 2025 the corporate desires to possess 100 percent of its client packaging return from renewable, recycled, or certified sources and have usage on the market altogether its restaurants.
Noble aims and large guarantees, however can they live up to their desired image of environmentally-conscious trailblazers? Or area unit they merely token gestures of greenwashing designed to urge individuals talking regarding them during a positive light?
Only time can tell. Meanwhile, McDonald’s Scandinavian nation and JCDecaux decide to expand its chain of ‘bee hotels’ in spring 2020 if all goes well with this one.
You can see a video regarding the ‘bee hotels’ here
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Mcdonald’s Scandinavian nation antecedently hit the news with this tiny building for bees
Image credits: NORDDDB
Image credits: NORDDDB
Here’s what individuals had to mention regarding the businesses and their environmental initiatives
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